custom framed WW1 Red Cross advertising poster

What are we framing this week? A bit of mystery –  A WW1 Red Cross Partners in Service Advertising poster?

Perhaps you can help us solve this.

Our client brought in this wonderful advertisement poster she found in an antique store.  We think it is a WW1 advertising poster for the Red Cross, showing Uncle Sam and a nurse, but we are not sure.

During WW1, the Red Cross created several advertising programs to raise funds for its services through “Roll Calls” and “War Funds” – campaigns that encouraged people to join its ranks for $1. The initiatives increased membership from 286,000 to over 20 million people and brought in about $250 million in donations.

We picked a red, white and blue theme for the matting, using a white fillet inside the triple mats. The poster (mounted to a kind of cardboard long ago) was placed into a sink mat, glazed with conservation glazing, and fitted into a mottled silver/bronze frame.

Take a close look at the nurse’s face. Have you ever seen such beseeching gaze? Most of the women in the WW1 Red Cross advertisements have this look.

Even if we never know the history of this poster, it is a wonderful addition to our client’s collection. She is a nurse, and collects nursing related memorabilia.

Be sure and share   - we are hoping someone can tell us more about this piece!